Keep It Real

AI made it easier to scale, harder to matter.

The newsletter for founders and speakers serious about building authority that actually compounds — without sounding like everyone else online.

Latest from Keep It Real

Read the full archive on Beehiiv. New issues every couple of weeks, no AI-slop, no growth-hack porn.

June 17, 2026

THE 5 DECISIONS BEHIND A CULT BRAND + THE FREE PROMPT TO STEAL THEM

this is what 11 days, no hotels booked, and a laptop on my knees actually looked like...

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May 27, 2026

EVER WONDERED HOW A CHANNEL WITH 1,000 FOLLOWERS GETS 380K VIEWS?

i kept watching other creators pull off something kind of crazy. finally figured out what they were doing.

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May 13, 2026

WHY YOU AREN'T GAINING FOLLOWERS IN 2026...

the reason isn't what you think it is

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May 6, 2026

THE HOOKS ARE ALREADY IN YOUR SALES CALLS

"I know my message could reach millions"

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April 29, 2026

WHAT AEO IS DOING TO YOUR SOCIAL MEDIA + FREE SKILL FILE TO FIX IT

Google is running a character test on every video, post, and caption you've ever published. does it match what you say you do?

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April 15, 2026

YOU'RE PROBABLY HURTING YOUR GOOGLE CREDIBILITY RIGHT NOW (WITHOUT KNOWING IT)

what's coming...plus 5 visual formats to stop the scroll

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April 8, 2026

THE CONTENT STRUCTURE THAT SAVES ME HOURS EVERY WEEK — FREE DOWNLOAD INSIDE

90% of your best content is going to waste. Here’s how to get it back:

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April 1, 2026

IF YOU WANT TO SURVIVE THE SCROLL ECONOMY, STOP THE POLISH

8 human tells that break your content out of mediocrity

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March 25, 2026

MY OPINION ON SOCIAL MEDIA CHANGED—AND FOLLOWERS, DEALS, AND OPPORTUNITIES FOLLOWED

The 5 phases that took me from overthinking to actual growth

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