So, you’re wondering what the difference is between a brand-guide and a style-guide. Are they equally important?
The answer is maybe not what you expected.
A style guide is about the way your brand appears. Color, Typography, logo, and font sizes different elements.
The brand guide is more about the voice, and purpose behind your business. The overall identity and sharing that identity across platforms, effectively. This can include your mission, vision, values on top of all the design expectations.
They’re both important, but without a brand guide, it’s like building sandcastles or trying to catch snowflakes. Nothing quite sticks.
Writing your brand guide is like digging deep below the surface to establish the solid foundation. Once it’s built you can create whatever type of structure on top with confidence you won’t sink.
Want to be heard in a crowded marketplace? Get your messaging down.
Grab a shovel, let’s start digging and build your brand guide together.
Thanks!
SYd
SYd