What Is Social Media Game Theory?
Social media is a lot more fun when you treat it like it’s a game. Every scroll, like, and post is a move on the board. That’s the idea behind Kane Kallaway’s concept of Social Media Game Theory, which reframes digital platforms as systems of players, rules, and rewards. In this game, creators compete for […]
The Real Difference Between Brand and Branding
If you’ve ever wondered about the difference between a brand and branding, you’re not alone. The two words get tossed around like they mean the same thing — but they’re not. Branding takes on different forms depending on the business type, target audience, and market changes. For example, a tech startup may focus heavily on […]
