7 Mental Triggers that Drive Action in Buyers

Ever bought something you didn’t really need… but had to have? You weren’t alone and you definitely weren’t making that decision by accident. Because behind that “OMG I need this” feeling, there’s something happening beneath the surface. Something psychological- what marketers call mental triggers. Something marketers have studied, perfected, and now use on you every […]

Brand Guides vs. Style guides: Understanding The Difference

So, you’re wondering what the difference is between a brand guide and a style guide. Are they equally important? The answer is maybe not what you expected. Understanding the distinction between a brand guide and a style guide can significantly enhance your marketing strategy. Each serves a unique purpose, yet together they create a robust […]