Build a Capture System in 5 Steps: How Your Founder Friend Posts Like it’s Easy
5 hacks behind every founder who posts like it’s easy: “I’m just not that creative right now” is a lie you’ve told yourself all year. And no… it’s not that you’re not creative enough. You just haven’t built the system yet. While you’re wondering what to post… another founder/speaker in your space is actively generating […]
I Brutally Edited a Founder’s LinkedIn Post | LinkedIn Writing Tips That Drive Engagement
How to Write on LinkedIn (That Actually Gets Engagement) I brutally edited a founder’s LinkedIn post using one writing tip, and it exposed what was killing their engagement: The part that caught me off guard? The idea wasn’t the problem. Which makes this a little uncomfortable. Because if your posts aren’t landing… it might not […]
The Idea Habit That Separates Original Founder Content From Mediocre Content (In 4 Steps)
The best compliment I received the other day was simple: “Your content actually feels human.” That made me pause. Because for a while, it didn’t. My posts were structured. Clean. Technically solid. And still somehow lifeless. They felt like content. Not founder content. Just another polished post floating through the feed. The thing that changed […]
The Hidden Plateau Killing Founder Content on LinkedIn
Most founders will lose on LinkedIn in 2026. I’m even watching founders post 3x/day and their training their audience to ignore them. “80% of founders making content in 2026 are going to fail.” Yeahhhhh I made that stat up. But if your cadence is steady and your results haven’t moved in months, you already know […]
Steal Like an Artist, Without the Guilt Trip: Originality in Marketing
Everybody wants originality in marketing until it is time to post. Then we all mysteriously forget every idea we have ever had and start doom-scrolling competitors like it is homework. The hard pill I had to swallow… Originality in marketing is not born from a blank page. It is born from good taste, honest research, […]
The LinkedIn Strategy I’m Taking Into 2026 (From a Founder Actively Testing It)
If you’re reading this, chances are you’re here because you’re interested in LinkedIn as a place for growth. Not just growth in impressions, but growth in relationships, credibility, and eventually revenue. That’s exactly why I’m here too. I’ve spent the last seven months on LinkedIn showing up consistently, experimenting openly, and slowly shifting from posting […]
The Instagram Content Strategy That Took Me From 73K to Nearly 1M Monthly Views
*If you prefer a video explanation https://youtu.be/0-7NyiYUNNo This Instagram content strategy came from testing, not guessing. Over six weeks, I treated my account like a lab and scaled from 73K views per month to nearly 1 million Instagram views in the last 30 days. FYI, Syd here! I used to think virality was unpredictable. Something […]
The Rise of Substack and What It Means for Your Content Marketing Strategy
The Old Way: Scattered Content, Low Control Your content marketing strategy used to live on social feeds you didn’t control.Blogs often sat untouched, and updates felt more like obligations than opportunities. The Shift Toward Substack Now, a growing number of brands and creators are quietly redirecting that energy into Substack.The platform has evolved from a […]
The Brand Story That Bootstrapped SSS Lighthouse Creative
I ditched a $150k business degree for a borrowed couch and a bet no one understood. I’ve been terrified to tell this story. Which is funny, because most of you reading this know exactly what it feels like to hold back the part of your story that actually shaped you — your deepest truth. This […]
What Is Social Media Game Theory?
Social media is a lot more fun when you treat it like it’s a game. Every scroll, like, and post is a move on the board. That’s the idea behind Kane Kallaway’s concept of Social Media Game Theory, which reframes digital platforms as systems of players, rules, and rewards. In this game, creators compete for […]
